Many businesses in Denver are succeeding in their respective venture thanks to the city’s
booming business environment. However, that is not the case for some businesses especially
those that are not yet on board with the whole digital transformation. Since Denver already
contains tons of successful companies, it’s even more urgent, not to mention crucial, for non-
digital businesses to play catch up if they don’t want to left behind.
SEO brings traffic
Business owners love results. Who wouldn’t, right? Thus, it’s a normal occurrence for SEO
clients to expect for results like a surge in traffic as one of the physical indicators that SEO is
working. However, unlike other marketing avenues that easily show some sort of tangible results
after their implementation, SEO does not work that way. When it comes to SEO, results are only
visible after months to years.
ROI weighs more than traffic
Many SEO clients believe that traffic is the most important indicator of SEO success no matter
how much SEO experts tell them otherwise. And there are also those that know that traffic is not
where SEO begins and ends. What weighs more is ROI, which means, how much money you are
making after your SEO campaign has taken effect. Think about it—what’s the use of so much
traffic in your site, if your commissions are the same, right? As a client, what you should be
more interested in is the conversions, not hits.
Unmistakable signs that your SEO is delivering results
Below are some of the key indicators that you’re SEO strategy is right where you want it to be.
1. Higher rankings for long-tail keywords
Higher rankings for major keywords would have been a much better indicator, but since this
could take many months (or years) to show, then you can go for the next best thing, which is the minor keywords.
While they are minor, these keywords are simpler and faster to dominate and what’s more, they
are capable of bringing a significant volume of targeted traffic.
2. An increase in the volume of unique keywords
Through Google Analytics, you can use it to report the number of unique keywords that directed
users to your site. Simply go to Sources > Search > Organic, then at the bottom, you can see the keywords that brought traffic. If the number of unique keywords has increased, then that means
your site is doing better than it used to be.
3. Boost in traffic from search engines
Site traffic does not only come from Google, but also from other search engines like Bing and
Yahoo. While Google is the number one used engine, traffic from other engines, in general, are
more targeted so they also impact your site. If your Denver SEO expert is doing his job, then you can
expect an increase in your site traffic.
4. Improvement in rankings
Another sign that your SEO strategy is working its magic is that your rankings are better than
before according to ranking services such as Google’s Page Rank and Alexa. To be sure that
your most recent rank takes your new efforts into consideration, use Alexa since its system is
updated daily whereas Page Rank does it four times every year.